PURE – the cool essential for strong characters

“Identify the essential. Eliminate the rest.”

Minimalist, straight and full of expression: our PURE draws attention to every look. Stripped down to the essentials, the PURE demonstrates real minimalism. The clean dial in classic white or black and the subtle steel case in matt anthracite are modern, timeless and urban - perfect coolness. The clean unisex design is completed with a black silicone strap that comfortably wraps around your wrist and provides the best fit. The high-quality silicone strap is waterproof, resilient and low maintenance. Your PURE Black is rust-free and resists sweat and splashes of water - the ideal companion for all adventurous urban heroes and global explorers.


Kapten & Son PURE: the cosmopolitan of watches

“Once you need less, you’ll have more.“

Inspired by the cool street style of young trendsetters, the PURE is highly contemporary. Seeing the essence of things, finding beauty in the simple and eliminating the expendable - that is more important than ever before. Our PURE Black captures this desire for minimalism. With its puristic design, it reminds you every single day to think about what’s important in life and to pursue your goals. Show the world who you are and what you want. Whether it’s Paris, Berlin or New York - you’re always on trend with this exclusive piece of design.

PURE Style – this makes your Kapten an eye-catcher

“If you want to get someone’s attention, whisper.”

Keep it simple! Style the PURE with a minimalist look. Minimized, laidback and simple - that’s the best way to show off your Kapten. Avoid wild patterns or colorful prints and focus on white, black and gray. Black jeans, a white v-neck, a biker jacket and the PURE Black to go with it - you’ve got your trendy street style look that you can complete with a casual pair of sunglasses. Due to its simple design, the Kapten & Son watch is a true all-rounder. The flexible silicone strap gives you that fresh, sporty and strong vibe in your daily life. If you want to get a little fancy as well, the all-black watch adds stylish highlights and can be worn with other jewelry in gold, silver or rose gold.