BeFirst

PURE 1ST EDITON

STRICTLY LIMITED

Our PURE first edition spotlights the essential. A minimalised dial matches a matt case (in anthracite black). The minimalistic look is perfected by a sleek silicone strap. The speciality: Our First edition is limited to a 1000 watches. Each exclusive watch is individually engraved with its number.

Don't be
Perfect, be pure

Pure Simplicity

Designed in Germany, our new PURE watch is inspired by the modern generation and their urban lifestyle in capitals around the world. Its function goes beyond telling time; it´s a daily reminder of your journey and aspirations. A reminder to be yourself and do what you love - freeing yourself from conformity and external pressures. A reminder to be the purest form of yourself.

pure
minimalsm

Design / Tec Specs

The PURE design intrigues with a puristic and clean aesthetic. The anthracite-black casing is combined with a white or black dial to deliver a striking piece of design. Paired with the matt gunpowder black strap, our unisex watch is the perfect companion for every occasion.

  • high-quality silicone strap
  • water resistance up to 3 ATM
  • Case made of stainless steel
  • 38mm diameter
“Good design is as little design as possible.
Less, but better - because it concentrates on the essential aspects,
and the products are not burdened with non-essentials.
Back to purity, back to simplicity.”
Dieter Rams

Pure Inspiration

Pure Inspiration
Pure Inspiration
Pure Inspiration
Pure Inspiration