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Together, step by step towards

Sustainability

We have made it our goal to make you happy with high quality products. We not only want to assure you that you will enjoy your product for a long time, but also that it is created under fair working conditions and the environmental impact is kept as low as possible. The fashion and textile industry is facing a fundamental change where production needs to be made more ethical and cleaner. This is also the reason why we want to become the most sustainable and responsible version of ourselves, step by step. We are happy to take you on this journey and do so as transparently as possible.

Together, step by step towards

Sustainability

We have made it our goal to make you happy with high quality products. We not only want to assure you that you will enjoy your product for a long time, but also that it is created under fair working conditions and the environmental impact is kept as low as possible. The fashion and textile industry is facing a fundamental change where production needs to be made more ethical and cleaner. This is also the reason why we want to become the most sustainable and responsible version of ourselves, step by step. We are happy to take you on this journey and do so as transparently as possible.

Manufacture & production

Manufacture & production

Our production in Shenzhen

Our products are produced in the advanced metropolis of Shenzhen (near Hong Kong). For the processing and production of the materials we use the latest technologies, which allow us to break new ground and achieve the best possible progress. To ensure that ethical standards are met, we maintain very close contact with our partners and are regularly on site. In addition, we also have external audits carried out by the company QIMA, which visits the production sites annually and checks for a variety of standards such as safety and hygiene concepts, working hours and practices or the payment of fair wages.

Our production in Shenzhen

Our products are produced in the advanced metropolis of Shenzhen (near Hong Kong). For the processing and production of the materials we use the latest technologies, which allow us to break new ground and achieve the best possible progress. To ensure that ethical standards are met, we maintain very close contact with our partners and are regularly on site. In addition, we also have external audits carried out by the company QIMA, which visits the production sites annually and checks for a variety of standards such as safety and hygiene concepts, working hours and practices or the payment of fair wages.

We are Fairwear member

Since March 2022 we are officially a member of the FAIRWEAR FOUNDATION. Together with FAIRWEAR and our suppliers, we now want to work on creating more transparency in our supply chain and improving the working conditions at our local suppliers. FAIRWEAR's Code of Labor Practices will serve as a basis for developing suitable strategies and a work plan. We will receive our first Brand Performance Check in the first half of 2023. We are very happy to be part of the FAIRWEAR FOUNDATION!

We are Fair Wear member

Since March 2022 we are officially a member of the FAIRWEAR FOUNDATION. Together with FAIRWEAR and our suppliers, we now want to work on creating more transparency in our supply chain and improving the working conditions at our local suppliers. FAIRWEAR's Code of Labor Practices will serve as a basis for developing suitable strategies and a work plan. We will receive our first Brand Performance Check in the first half of 2023. We are very happy to be part of the FAIRWEAR FOUNDATION!

Our production in Cologne

In Cologne (Germany), we also have our own glazing laboratory where we manufacture the lenses for our prescription glasses. Trained opticians grind the lenses on site according to the prescription of our customers, and insert them into the frame of the respective model. This way, we can ensure that your prescription glasses are perfectly tailored to you and meet your needs. From here, the prescription glasses are then shipped to you.

Our production in Cologne

In Cologne (Germany), we also have our own glazing laboratory where we manufacture the lenses for our prescription glasses. Trained opticians grind the lenses on site according to the prescription of our customers, and insert them into the frame of the respective model. This way, we can ensure that your prescription glasses are perfectly tailored to you and meet your needs. From here, the prescription glasses are then shipped to you.

Design & materials

For us, sustainability starts with the design of the product. We keep our designs minimalistic and timeless, so that you can easily combine our products with your everyday life. We also take a detailed look at raw materials and materials in order to combine quality and sustainability. Because that means that with the right care, our products will be long-lasting pieces instead of seasonal trend pieces. If you want to know how to care for your products properly, you can find out here.

Design & materials

For us, sustainability starts with the design of the product. We keep our designs minimalistic and timeless, so that you can easily combine our products with your everyday life. We also take a detailed look at raw materials and materials in order to combine quality and sustainability. Because that means that with the right care, our products will be long-lasting pieces instead of seasonal trend pieces. If you want to know how to care for your products properly, you can find out here.

RPET

The abbreviation rPET stands for recycled polyethylene terephthalate, a material which is made from old plastic bottles. rPET has the advantage that it is particularly robust, durable and also recyclable. On average, 20.5 plastic bottles are recycled for one backpack. How does this work? Through the recycling process, the so-called "post consumer plastic", which comes from private consumers, is returned to producers where it is cleaned and melted down for spinning into new polyester fiber. Recycled polyester has the same quality as newly produced material, but requires significantly less energy to manufacture. With our Sustainknit collection, which we launched at the beginning of 2021, we have brought the first backpacks onto the market in which rPET is processed as a woven material.

PU

The material PU (polyurethane) is a vegan tech material and similar to rPET particularly robust, resistant and weatherproof and therefore perfectly suited for our durable backpacks... Due to its material nature, PU absorbs less dirt than coarser textiles and is easy to wash off and clean when needed. While PU is less harmful to the environment than PVC and PFC, which have similar textures, we are currently looking at more sustainable alternatives, such as recycled PU or waterbased PU, which only requires environmental solvents during processing. Meanwhile, our entire range of backpacks is mainly made of the two materials rPET and PU.

Acetate

For our sunglasses and glasses we mainly use acetate, which is known for its light weight as well as high flexibility. To produce acetate, we use the raw material cellulose, which is extracted from the natural and renewable resource cotton. The cellulose is ground into a fine powder, esterified and pressed into a sheet mold, from which the respective frame shapes of our eyewear models are subsequently cut out. Any waste is collected and can be recycled, making production even more sustainable. We are currently working on switching completely to a bio-acetate for our sunglasses and eyewear models, which only uses plant-based plasticizers in the process, and thus enables the material to biodegrade more quickly.

Stainless Steel

For the majority of our watch and jewelry collections we use very high quality 316L stainless steel made of chrome, nickel and molybdenum. A high proportion of chromium makes the housing particularly robust as well as corrosion-resistant, while nickel and molybdenum provide protection against, for example, water, heat and salt. Among other things, this composition gives our watches increased resilience to ensure that you enjoy your watch for a long time. In addition, 316L stainless steel is hypoallergenic, making it suitable for everyone. For our latest watch models, we are currently already using recycled 316L stainless steel, which is extracted from offcuts and waste materials and then reprocessed. To ensure that we become even more sustainable in our watch production in the future, we have set a goal to further expand the use of recycled stainless steel.

Sapphire glass

For the covering of our watch cases we use high quality sapphire glass as much as possible. Sapphire glass gets its name from its particularly high hardness, which provides a high level of protection for the watch case as well as enormous scratch resistance. This is how we guarantee that your watch will look as good as new for years to come and can be a faithful companion to you. To produce sapphire crystal, high-purity aluminum oxide is melted and shaped. It is then cut, ground, polished and treated with an anti-reflective coating in several steps.

Brass

Some pieces of our jewelry collections as well as the glasses chains are made of brass, which, when polished to a high shine, can hardly be distinguished visually from gold. Brass consists of a copper-zinc alloy and has the advantage that it can be completely recycled as often as desired - without any loss of quality. Thanks to its robust character and the fact that brass can be polished up again and again, it promises a very long lasting quality - as if it was brand new.

Our "Imperfect" products

Our "Imperfect" Products

Since May 2022 we have been offering products with small beauty marks in our store under the category "IMPERFECT". These blemishes may include slight stains or signs of use, or even minor discoloration of the material - but in terms of their functionality, the products are flawless. To avoid having to dispose of these products for no reason, we instead decided to offer them to our customers at a reduced price. This way, our customers not only have the chance to get a great bargain, but also make a small contribution to the environment at the same time!

Packaging

Packaging

Reduce.

In order to sufficiently protect our products during transport, we unfortunately cannot do without secure packaging. However, our guiding principle is to reduce packaging as much as possible and, where this is not possible, we look for more sustainable alternatives. We have already adapted our packaging in many places, for example by introducing smaller cardboard boxes for our watches. We have completely eliminated unnecessary plastic packaging from our sunglasses and backpacks. Some of our cardboard packaging is also FSC* certified, which we would like to further expand in the future, also from the point of view of recyclability.

Reuse.

Reusability plays a major role in our packaging materials, as we cannot completely do without the protection of packaging in some places. For example, our backpacks come in cloth bags that can be used as laundry bags or similar afterwards. The small bag in which our glasses and sunglasses are delivered can be used as a cleaning cloth for glasses at the same time. We design the cardboard boxes for our watches and sunglasses to be robust and of such high quality that they can be used as storage or decorative pieces in your own four walls. In 2022, however, we will once again put our packaging to the test and develop even more sustainable packaging.

Reduce.

In order to sufficiently protect our products during transport, we unfortunately cannot do without secure packaging. However, our guiding principle is to reduce packaging as much as possible and, where this is not possible, we look for more sustainable alternatives. We have already adapted our packaging in many places, for example by introducing smaller cardboard boxes for our watches. We have completely eliminated unnecessary plastic packaging from our sunglasses and backpacks. Some of our cardboard packaging is also FSC* certified, which we would like to further expand in the future, also from the point of view of recyclability.

Reuse.

Reusability plays a major role in our packaging materials, as we cannot completely do without the protection of packaging in some places. For example, our backpacks come in cloth bags that can be used as laundry bags or similar afterwards. The small bag in which our glasses and sunglasses are delivered can be used as a cleaning cloth for glasses at the same time. We design the cardboard boxes for our watches and sunglasses to be robust and of such high quality that they can be used as storage or decorative pieces in your own four walls. In 2022, however, we will once again put our packaging to the test and develop even more sustainable packaging.

Co² Emissions

Co² Emissions

95% Transport by Train

Transportation is a major contributor to environmental impact. Since we sell our products worldwide, we cannot avoid transportation. However, we want to make it as sustainable as possible, as one of the biggest levers to reduce pollution. In 2021, we could already transport over 95% of our total products by train from Shenzhen to Germany. Why not 100%? In case of delivery bottlenecks or similar, we are still dependent on a small portion of alternative transportation. However, we are steadily reducing the share of alternative means of transportation, such as via airplanes, because transportation by train emits about 40 times less CO².

CO² Reduction and Compensation

We want to give back to the earth what we take from it elsewhere. Together with our partner "CO²-positiv!", we determine the emissions of all our transport, as well as our offices and stores every year. While the ultimate goal is to reduce CO²e emissions and in 2022 we want to develop strategies on how to reduce them further, offsetting is an equally important measure until then. Thus, since 2019, we have been offsetting the calculated CO²e footprint of our offices and stores, as well as our products from collection from the supplier to delivery to the customer, through a high-quality reforestation project in Panama (CO2OL Tropical Mix).

Delivery & returns

Delivery to you is made as efficient as possible through consolidated warehouses of our transport service providers. In addition, our shipping is climate neutral* through DHL GoGreen. In order to raise awareness of delivery routes and thus minimize returns, we do not pay for the costs of a return shipment. In this way, we save an enormous amount of paper by not enclosing the returns label with each individual parcel and producing unnecessary waste if it is not used. In the long term, we are aiming for a multichannel solution by spreading our own retail stores to further minimize and simplify returns and delivery routes.

If you would like to find out where you can find one of our stores or retail partners near you, click here.

Delivery & returns

Delivery to you is made as efficient as possible through consolidated warehouses of our transport service providers. In addition, our shipping is climate neutral* through DHL GoGreen. In order to raise awareness of delivery routes and thus minimize returns, we do not pay for the costs of a return shipment. In this way, we save an enormous amount of paper by not enclosing the returns label with each individual parcel and producing unnecessary waste if it is not used. In the long term, we are aiming for a multichannel solution by spreading our own retail stores to further minimize and simplify returns and delivery routes. If you would like to find out where you can find one of our stores or retail partners near you, click here.

If you would like to find out where you can find one of our stores or retail partners near you, click here.

Our progress at a glance

2018

  • ○ Introduction of rPET in our backpacks
  • ○ Commissioning of external audits by QIMA
  • ○ Reduction of packaging waste

2019

  • ○ Increase percentage of sustainable materials
  • ○ Transport of over 90% by train
  • ○ Award for climate-friendly business operations

2020

  • ○ Launch of fully vegan backpack collection
  • ○ Completely PVC and PFC free product range
  • ○ Introduction of smaller cardboard boxes for watches
  • ○ Exclusively climate neutral shipping with DHL Go Green in Germany*
  • ○ Full carbon footprint offset exclusive production
  • ○ Introduction of the Kapten Forest in Indonesia

2021

  • ○ 95% of our goods delivery is transported by train
  • ○ Packaging was further reduced to save material
  • ○ Reusable cotton bags are introduced for backpacks
  • ○ Approximately 98% of our products sold are vegan
  • ○ SustainKnit backpack collection is launched
  • ○ The first watch made of recycled stainless steel is introduced
  • ○ The Kaptenwald is further expanded

Our goals by the end of 2022

Compilation of a sustainability report

We want to create even more transparency for our employees, partners and customers by producing a sustainability report for the 2022 fiscal year.

Fairwear membership

In 2022 we became a member of the Fairwear Foundation. As a brand, we want to make a clear commitment to more ethical production and work together with our suppliers to improve working conditions in the production facilities.

Introduction and expansion of even more sustainable materials

We put a lot of time and research into testing new materials. In addition to expanding the use of existing sustainable materials, we will replace others with more sustainable alternatives.

Development of a CO²E reduction strategy

This year, we will again work with our partner CO2-positiv! to calculate our total CO2e emissions. Based on these calculations, we will then develop a CO2e reduction strategy for our supply chain for the year 2023.

Expansion of the "Kapten-Forest"

In 2020, we launched our own climate protection initiative, our Kapten Forest. By the end of 2022, we aim to grow our forest to at least 200,000 trees.

Further development and strengthening of our team

Our employees are our most important asset. That is why we want to continue to take many measures in 2022 to further develop our team and improve the quality of life of each individual.

Developing an action plan for diversity, equality and inclusion

As our team continues to grow, so does our responsibility to meet diverse needs. Our internal diversity team will therefore work this year on an action plan for greater diversity, equality and inclusion by 2023.

Developing even more sustainable packaging

In 2022, we are again reviewing our packaging, and making it even more sustainable.

Our goals by the end of 2022

Compilation of a sustainability report

We want to create even more transparency for our employees, partners and customers by producing a sustainability report for the 2022 fiscal year.

Certification by Fairwear

In 2022, we became a member of the Fairwear Foundation and will be fully focused on achieving successful certification in 2023.

Introduction and expansion of even more sustainable materials

We put a lot of time and research into testing new materials. In addition to expanding the use of existing sustainable materials, we will replace others with more sustainable alternatives.

Development of a CO²E reduction strategy

This year, we will again work with our partner CO2-positiv! to calculate our total CO2e emissions. Based on these calculations, we will then develop a CO2e reduction strategy for our supply chain for the year 2023.

Expansion of the "Kapten-Forest"

In 2020, we launched our own climate protection initiative, our Kapten Forest. By the end of 2022, we aim to grow our forest to at least 200,000 trees.

Further development and strengthening of our team

Our employees are our most important asset. That is why we want to continue to take many measures in 2022 to further develop our team and improve the quality of life of each individual.

Developing an action plan for diversity, equality and inclusion

As our team continues to grow, so does our responsibility to meet diverse needs. Our internal diversity team will therefore work this year on an action plan for greater diversity, equality and inclusion by 2023.

Developing even more sustainable packaging

In 2022, we are again reviewing our packaging, and making it even more sustainable.

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